When people listen to stories, they hear about persons, places, and things. When people listen to great stories, they experience events, situations, outcomes and actions. From stories, we learn about the challenges, opportunities, feelings and decisions faced by others in a way that enables us to better understand the entire experience and relate to it.
That is why at OntoInsights, we start our work focused on verbs (focused on what is happening and being experienced). When we start with verbs, we can construct a complex timeline and add in who, what, where, when, and why. This is a powerful approach to storytelling, and a powerful approach to analysis to gain a holistic view of the experience of the storyteller.